COACHELLA VALLEY LAKERS ANNOUNCE PREMIER AND TEAM PARTNERS AHEAD OF INAUGURAL SEASON

College of the Desert Joins as Official Higher Education Partner; El Paseo Jewelers, Altura Credit Union, and Visit Greater Palm Springs Named Official Team Partners

The Coachella Valley Lakers, presented by Spotlight 29 Casino,  announced today a new group of corporate partners ahead of the team’s inaugural 2026-27 season at Acrisure Arena, welcoming College of the Desert as a Premier Partner along with El Paseo Jewelers, Altura Credit Union, and Visit Greater Palm Springs as Team Partners.

The new partnerships continue to build the CV Lakers’ presence throughout the Coachella Valley and surrounding region as the organization prepares to tip off its inaugural season. Each organization will have a presence throughout the season while aligning with the CV Lakers through community engagement, fan experiences, and other partnership initiatives.

“We are excited to welcome College of the Desert, El Paseo Jewelers, Altura Credit Union, and Visit Greater Palm Springs to the CV Lakers family,” said Nathan Truesdell, VP of Marketing and Revenue for the Coachella Valley Lakers. “Each of these organizations has a strong connection to our region, and their support is another important step as we continue building the foundation for our inaugural season. We look forward to working together to create meaningful connections with our fans and communities throughout the Coachella Valley.”

College of the Desert joins the CV Lakers at the Premier Partner level and will serve as the team’s official higher education partner. As one of the region’s leading educational institutions, College of the Desert has served students throughout the Coachella Valley for more than six decades and will bring its commitment to education and the local community to the partnership.

El Paseo Jewelers joins the organization as a Team Partner and the official jewelry store partner of the CV Lakers. The locally based jeweler has established a longstanding presence in the Coachella Valley and will be integrated into the team’s inaugural season through partnership activations and fan engagement.

Altura Credit Union has been named a Team Partner and the official credit union partner of the CV Lakers. Altura will bring its commitment to serving Southern California communities to the partnership while connecting with CV Lakers fans throughout the season.

Visit Greater Palm Springs also joins as a Team Partner and the official travel and tourism partner of the CV Lakers. As the destination marketing organization for the Greater Palm Springs region, Visit Greater Palm Springs will work alongside the CV Lakers to showcase the Coachella Valley as the team welcomes fans, visiting teams, and guests to the region throughout the inaugural season.

The additions further expand a growing corporate partnership portfolio for the CV Lakers, led by Presenting Sponsor Spotlight 29 Casino, as the organization continues preparations for its first season at Acrisure Arena.

The CV Lakers will begin play during the 2026-27 season at Acrisure Arena in Greater Palm Springs. For the latest team news, ticket information, and updates, visit the CV Lakers’ official website.

Coachella Valley will tip off its 2026-27 NBA G League season November 6 against the Salt Lake City Stars at Acrisure Arena.

The complete 2026-27 Coachella Valley Lakers schedule can be found HERE.

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